Audience Research

Whilst doing our research through SurveyMonkey, we created a survey to ask people a variety of questions about Horror Films/Trailers. Our first question asked we asked was are you female and male? and from our research you can see we had an equal amount doing our survey.

Our second qustion we asked how old the audeince was, from our results we can see that the majority of people were 17 years old. And for our 3rd question we asked them do they like horror and 80% said they did which helps us work out if the younger genration enjoy horror more than the older genreation.

For the 4th question we asked the audience how often they would go to the cinema to watch a horror film, and 50% of the people say that they rarely go which shows that maybe people find watching a horror film in a cinema to scary maybe. Another reason why a majority of people won't watch a horror film in a cinema is because not a lot of horror films make it into the cinema.

On question 5, most people would rather watch a horror film on DVD than go to the cinema and watch it.

For question 6 we asked our audience who they watch horror films with, most of our audience watch them in a mixed group of girls and boys. But also we see that 40% of people watch horror films with their boyfriend/girlfriend.

For question 7, we asked people what kind of horror they enjoy watching. From doing the surevey we can see that the same amount of people said they like a Thriller or a Psychological one. From asking this question we can see what our target audience would rather watch so we can decide on our own trailer.

For the 8th question, we asked our target audeince what scares them the most and from our feedback we can see that a majority of them said Ghosts/Spirits which helps use understand what kind of horror we can create with our target audience.

The final question we asked was what settings scare you the most and they responded by saying that they find abandoned places scary. From doing this whole survey we can see who and what or target audience like to see in a horro film and what conventtions and techniques scare them the most.