How effective is the combination of your main product and ancillary texts?

The Film distributer has the task in trying to identify and deliever to the largest possible audience for every film. Films can have a massive impact on how the distributer can deliever that particular film by making sure they can represent both commercial and socially so they can really connect with the audience. Some of the examples in which a distributer would do to promote a film would be:

• Trailers
• Posters
• Magazines
• Billboards
• Websites
• Groups on Facebook/Twitter etc
• Cinema

Different distributers have differnet ways in promoting their given films. When promoting a film they mostly think about what kind of age range they will be advertising to, such as if they have a older audience they would promote the film more on TV, Radio and Magazine. On the other hand for the younger audience they would advertise films more in the cinema and TV as they know what everyone likes doing at particular ages. But as we go further in the future, we will see that things will change in the way that distributers will try and gain more of an audience.


For example, there are many ways they try and attract the right audience:



Despicable Me was released in 2010, and is an animated childrens film. This film was rated U, so there min target audience would be to children and possible married couples with small children. You can see that this film is aimed at children because they have used various characters which would appeal to children.













The Final Destination was released in 2009, and is an American horror film. The target audience for this particular film would have to be for teenagers to young adults, and from looking at the poster for the film you can see that the genre of the film is shown very well by showing broken glass and a screaming face which is an indication for horror.




The Vow was released in 2012 and is mainly aimed at teenagers, and young adults. But I could see that this film would be aimed more and girls as this genre is romatic. From looking at the poster you can see that it's a romatic film because we see two people who are close together looking like they're about to kiss.









And finally Superbad was released in 2007, and is a comedy film. The target audience for this particular film would have to be young adults. On the poster we can see two teenagers who are made to look geeky.








For our own trailer/poster we decided that we should make the certificate a 15, because when we done our research on Survey Monkey we could see that the age range varied between 17 to 20. so we felt it was apporiate to have that as our certificate. Whilst doing my advertising products i made sure that i researched into film posters and magazine covers to make sure i have the right conventions on both. Such as:

• Used either a main protagonist or director of the film on the magazine
• Placed the title of the film in the same place as other leading magazines and used a simular font
• On the poster i have used dark lighting to make sure i follow other film posters
• I have also made sure that the font is easy to read on both products and that the colours connect to the right genre of film.

To help promote our film/trailer we had to create a magazine cover. For the title of the magazine i kept it to Empire, but i have changed the colour of mine to make sure it works well with my colour scheme. From looking at the magazine Empire, i really liked their layout of their magazine and i tryed to do something simular with my own magazine. I have placed the title of the film Abandoned in the middle of the magazine cover and made sure it will be the first thing you will read. I have also added extra articles and free stickers, as i wanted to keep to the same conventions on the magazine. I have used a photo of one of the girls who directed the film/trailer and have made the colours suttle so the colours don't over do it.

For our other product, we had to produce a film poster for our trailer. From looking at various other film posters, i felt that Walled In was a good one to look at for the layout i was looking for and the style of type and the photo on the poster. On my poster i have used a simular picture which is of a girl in our trailer and i have made sure you can't see all of her face which is a good convention in most horror posters. I have also used red for the colour of my font on the poster which connotes danger and death, which a lot of horrors use it on their posters. For the compostion i have followed the simular layout to the poster Walled In, to make sure its clear to read.